admin / June 21, 2018
Types of Online Marketing
As the internet business is gaining ground, many ways of promoting a product or service online have been developed. Here are some of the most popular ones that you should consider incorporating into your entire marketing plan.
Search engine optimization
Search engine optimization normally abbreviated as SEO is a marketing strategy that helps to improve the visibility and ranking of websites on the search engine result pages when internet users search for products and services they need. This method also improves the authority and Alexa scores of websites. The chances that internet users/shoppers will visit highly ranked websites are higher. Some of the common SEO practices include direct mail, public relations, collateral material, guest blogging, brand evangelism and others.
This is an advertising method aimed at increasing the traffic flow to a website. Many businesses are using it today to generate leads and enlarge their customer base. However, if the method is poorly utilized, it is likely that it will not yield any positive result and may incur more expenses to a business. Many people failed with this strategy because they started with some misconception that it was all about targeting a number of keywords, writing a wonderful sale copy with them and wait for them to generate huge income for you. On the contrary, PPC is all about transforming unknown users into engaged prospects who also will be turned into buyers.
This is another popular marketing strategy used today by many businesses, institutions of different kinds including education institution, government agencies and NGOs. Unlike SEO and PPC, it brings your commercial message directly to an individual customer or prospective customer. It is more of private correspondence between a business and client or would-be-buyer. It could be used to get new customer or retain current ones. Nowadays, well-established email campaigns make it possible for businesses to include commercial texts and messages to their newsletter or entire message they email to their customers. With it, you can build brand loyalty.
Video marketing is one of the easiest and most efficient means of reaching millions of internet visitors worldwide. There are many video marketing platforms. But YouTube remains the most popular ones among all of them. It is today ranked as the second largest search engine across globally. The problem with this is you may require some skills to create captivating video. Luckily, with the improvement in digital technology, a number of video-making apps have been developed for easy creation of apps. One of the advantages of this type of online marketing method is that it incorporates fun in advertisement. Besides, it is an efficient means of combining SEO and SMO strategies.
Social media marketing
Though social media marketing is still new but it is making serious headways in online advertising field. It is a very powerful and innovative means of promoting a product online. It provides businesses the opportunity to engage with their customers, get feedback from them, improve their product and publicize newly introduced product or service. They can also acquire new customers and retain old ones through this means. Popular social media websites are Facebook, Twitter, Pinterest, Linkedln, YouTube and others.
Other popular methods of online marketing are:
- Content marketing
- Network/affiliate marketing
- Contextual marketing
- Display advertising